Peter Rabbit baby keepsake box – Beatrix Potter

British design from Bath, UK. Family-owned Robert Frederick has been creating design-led toys, children’s products, and gifts from their studio in Bath for over 30 years.

The smallest things are often the ones you want to keep the longest. The Peter Rabbit keepsake box is designed for a child's first little treasures – the hospital bracelet, the first pair of socks, small mementos, and perhaps the first pair of shoes.

Inside are six boxes in various sizes with their own names to make organizing the keepsake collection simple. Beatrix Potter’s classic illustrations, space for the child’s name on the inside, and a blue ribbon around the box give it the feel of a small private treasure chest.

A beautiful gift for new parents and something that can stay with the family long after the first small garments have been outgrown.

• Cardboard